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IBM’s “Smarter Planet” campaign

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IBM’s “Smarter Planet” campaign

Walt Disney World’s Epcot center

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign

IBM’s “Smarter Planet” campaign은 food, energy, transportation, healthcare, education 등 인류가 직면한 중요 현안에 대한 해결책을 시각적 언어로 제시한 일련의 작업으로, Ogilvy & Mather(New York)가 Office에 이를 의뢰했고, office는 IBM의 creative vision을 60년대 이끈 디자이너, Paul Rand의 업적에 기초하여 다양한 주제에 대한 대담하고 명확하게 결과물을 제시하여 주목받게 됩니다.

{via visitoffice}

Written by adbrio

July 13, 2011 at 8:26 am

IBM, Smarter Planet

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IBM

IBM

IBM

IBM

IBM

IBM

 

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

 

{via ibelieveinadv}

Written by adbrio

October 28, 2010 at 6:48 pm

Posted in advertising

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